Taara is an affordable, line of jewelry that is made in India and sold internationally. The look and feel of the jewelry is reminiscent of the Mughal era, a time of opulence and fantasy.
Taara comes from the word "sitara" which means star in Sanskrit. The emphasis was on creating a strong visual language that reflects the jewelries’ ethnic origins and ornateness. A series of 'stars' were created, using intricate Indian motifs, which are used interchangeably through the brand identity.