Taara Indian Semi-Precious Jewelry
Brand Identity & Packaging
Hong Kong

Taara is an affordable, line of jewelry that is made in India and sold internationally. The look and feel of the jewelry is reminiscent of the Mughal era, a time of opulence and fantasy. 

Taara comes from the word "sitara" which means star in Sanskrit. The emphasis was on creating a strong visual language that reflects the jewelries’ ethnic origins and ornateness. A series of 'stars' were created, using intricate Indian motifs, which are used interchangeably through the brand identity.

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